NJF Sports and Media is a global investment firm, part of NJF Holdings.

Camera in an sport event

NJF Sports and Media is a global investment firm, part of NJF Holdings.

We’re redefining sports and media by connecting visionary entrepreneurs, investors, and sports properties. Our mission is to inspire and to bridge the gap between traditional business and cutting-edge technology, empowering you to thrive in the dynamic world of sports innovation.

Investment Strategy:

We work on a deal by deal basis, looking to create value beyond capital

Camera in an sport event

Content and
Sports IP

Content and Sports IP are at the center of the industry, the best way to connect with passionate audiences and build community. We are looking to invest in new content opportunities and Sports IP, finding innovative ways of distribution and monetization.

Data and
Analytics

Having a huge audience is not enough; to unlock the full potential, you need to know your fans better and own the relationship with them. The more you know about your audience, the more valuable your fans become.

Technology
Products

We invest in entrepreneurs and companies that aim to transform sports and media. We look for transformative projects where our experience and network can create value beyond capital.